Earlier this year, an international friendly match United States Women’s national team was organised for June 2nd 2013 at BMO Field in Toronto. This match against the Americans was the first time the two teams would clash since the dramatic semi-final at the Women’s Olympic Football tournament at the London 2012 Olympics.
The inspiration behind the marketing campaign visuals was the War of 1812, which had just celebrated its centennial. The announcement to the media was made at Fort York near Toronto, one of the key locations of the war.
With the War of 1812 in mind, I designed a poster that would literally transform the soccer field into a battlefield filled with smoke with captain Christine Sinclair kicking the ball as if it was a canon ball.
The match CAN v USA was Sold-out with the first hour and set a record crowd at BMO Field.
Copyright Canada Soccer 2013, by Dany Pépin
This poster project was targeting another social awareness subject: Aids. The objective was to promote the Federal government initiative to fight against HIV / AIDS in Canada. This initiative provides funding for different prevention and support programs.
The first poster symbolizes all the support given by the population and AIDS programs. A group of red ribbons forming a balloon supports the AIDS victims. The hand-written words “Together we can support AIDS victims” ties with the poster’s visuals.
This poster is one of a series of three. Two hands holding in the shape of a heart with a mosaic of symbols in the background representing heterosexual and gay couples. The hand-written word “Together we can fight the prejudice of AIDS” ties again with the support given by the different AIDS programs and the population.
This poster was not submitted because it didn’t tie well with the government initiative. Nevertheless, I posted it because I liked the idea.
All the posters below were abandoned ideas and work-in-progress.
copyright Dany Pepin 2012
For this project we has to create a poster expressing the horrors resulting of sandblasting jeans. What’s wrong with sandblasting jeans? Look it up on google. Here is the translation of the text featured on my poster.
The damned of denim. Thousands of workers are condemned by the sandblasting of jeans. Exposure to silica dust cause irreversible lung disease called silicosis. It is contracted by workers who inhale it. This desease continues to grow even if the exposure has ceased. Many companies refuse to abandon the practice of sandblasting, including: … (logo of companies).
As you can see, my approach was the horror movie poster. It is a photo-montage of around 15 images and bit of digital painting from my part.
copyright Dany Pepin 2012
Each year for this project, graduating students need to create a poster, a directional sign and an invitation for the graphic design student exhibition. This year the tag line of the expo was “Warning: Creative Zone“, so we had to design our applications around this idea and include the 2012 color: Tangerine Tango. Lots of cool designs were created and three finalists were chosen. My design, which finished 3rd, represent a vibrating mass of creativity hovering inside a closed perimeter. I made the orange mass as alienish as possible. You can almost see it moving and transforming itself. The student exhibition will take place April 17th from 5PM to 8PM at La Nouvelle Scène in Ottawa (333 King-Edward ave.).
copyright Dany Pepin 2012
For this project we had to design 3 large format posters of variable sizes for a fictional event. Being somewhat of a geek, I chose an event I would like to see: Ottawa Comic-Con. It is a convention for fans of all kind (comics, sci-fi, horror, movies, TV, video games, etc).
Ottawa is a city with a rich architectural history, so going back in time graphically was an interesting idea. The overall look of the three types of posters is the “Art Nouveau” movement and the Vintage 40s with a touch of “propaganda” style. There’s a little “futurism” on the horizontal banner and triptych. These artistic styles feature many diagonal lines, perspective, movement and color desaturation. The chosen typography is the most representative elements of the time period illustrated in this poster. Although a vintage style is used, the mixture of minimalism and retro is very trendy nowadays. So this is a good marriage between the old and the new.
The parliament building has been used to identify the city of Ottawa. It is the architectural element most identifiable to Ottawa and is easily recognizable for Canadians and potential visitors of the convention. The new convention center is also represented more or less subtly on the three posters. The superhero representation is generic. It could be any superheros from Captain America to Batman
The title highly visible and the Peace Tower serves as a guideline to the bilingual information at the bottom right. The Superheros is transparent, otherwise we would have conflicted with the tower. It would also look as if it was ultraman or godzilla wanting to destroy the parliament while standing in the Ottawa river. The radiation effect brings attention to the parliament building and the fact that something is happening in Ottawa. The ground triangular texture is reminiscent of the new convention center.
The bus sign
Here, the big splash of color catches your attention and the direction of the superhero points to the title and the parliament. The irradiation is still a focus point on the parliament signifying the event in the capital. The motion effect of the flying superhero is reminiscent of the futurism style (repetitions) and the convention center is represented with its oval shape and triangular texture.
The triptych was a good challenge especially if when you want to keep continuity between the posters but also for each part to convey its message. The title banner placed on the left draws attention and the eye follow the flying superhero (with the splash of yellow) and then goes to the convention center and the information. Then the eye goes back up to the silhouette who is looking at the parliament building closing the loop. It is a story from right to left. The hero first sees a threat, then it activates his powers and flies away.
For this illustration project, we had to create a poster for a real client, The Latin American Film Festival in Ottawa (March 17-27 2011). My poster won the competition and will be posted all over the city.
My concept behind the poster was to feature Latin America and its culture. I chose a hot pepper as the focus of this piece because it symbolizes the strength and the warmth of it people and because its shape can resemble the South-American continent. From a good distance you only see a pepper with text wrapped around it, but those who will look closely will be able to see all the culture elements (art, history, entertainment, etc.) surrounding it. Since the Latin American culture is colorful and festive, I added some ribbons on a bright yellow background, which creates contrast. The left image below is the original illustration while the right image is the edited version has with the client modifications.
For this project we had to create a poster for a design conference hosted by a known designer (local or international). The target audience was the local creating community. From a list provided by the teacher, I picked Barbara Jacques from the firm Identica in Montreal.
The concept for this piece is simple, I played with the name identica, and wanted to show the individuality of the company that lives in the shadows of Cossette communications. What is the best symbol for individuality an identity… a fingerprint, a bar code, DNA? Yes, DNA! So instead of using the DNA double helix, I decided to design something that looks like the DNA dye-terminator sequencing and include a custom typography that would merge with the horizontal segments. A little contrast would make the letter stand out. The custom typo (title and host) is especially readable from a good distance. The informative text is placed in the lower right corner to balance the custom typo which is slighly on the left. The informative typo, recalls technology and the advancement in genetic science.