For this branding project we have to develop the visual identity, the packaging and the advertising campaign for a beer. Here is part 3 of the creative process behind this project.
Time to be crafty. To convey the time period of the 1600-1700, I decided to use a wooden box as the packaging for the beer. Using this material recalls the days when alcohol was transported in wooden crates. Not only the packaging is made of traditional materials, but I used a manual printing technique to apply the logos on the box. So I had to carve out the word mark in reverse on a linoleum plate. A wood stain was applied to the inside and outside of the box and complementary coasters. This stain darkens the package and also gives emphasis on the wood grain giving the wood more character. A handmade packaging adds to the authenticity and tradition that the product is trying to convey.
copyright Dany Pepin 2011
For this project we had to pick a french idiom from a list and create a black and white illustration portraying the expression. We had to use dots and lines for shading. Colors, with the exception gray, were allowed but only to add some impact to the illustration. I picked the french idiom “Péter le feu” (farting fire) which basically mean “being full of energy”.