Tag Archive | Graphic Design

“The Rematch” Poster

Earlier this year, an international friendly match United States Women’s national team was organised for June 2nd 2013 at BMO Field in Toronto. This match against the Americans was the first time the two teams would clash since the dramatic semi-final at the Women’s Olympic Football tournament at the London 2012 Olympics.

The inspiration behind the marketing campaign visuals was the War of 1812, which had just celebrated its centennial. The announcement to the media was made at Fort York near Toronto, one of the key locations of the war.

teaser poster

With the War of 1812 in mind, I designed a poster that would literally transform the soccer field into a battlefield filled with smoke with captain Christine Sinclair kicking the ball as if it was a canon ball.

Official poster

The match CAN v USA was Sold-out with the first hour and set a record crowd at BMO Field.

 Copyright Canada Soccer 2013, by Dany Pépin

FIFA Women’s World Cup 2015 : Applications

As you may know, Canada will be hosting the FIFA U-20 Women’s World Cup in 2014 and the FIFA Women’s World Cup in 2015. As the designer for Canada Soccer, I’m involved in some of the design work needed by the Women’s World Cup Canada 2015 National Organising Committee. Here are few of many applications I worked on so far.

 Copyright 2013, FIFA Women’s World Cup Canada 2015 by Dany Pépin

Design for the 2013 AGM

Each year the Canadian Soccer Association’s board of directors and the provincial associations members assemble during an Annual General Meeting (AGM) to discuss different issues surrounding canadian soccer. For this year’s assembly, I simply used the new Canada Soccer brand to design the AGM accreditations, backdrops and some other applications.

 Copyright Canada Soccer 2013, by Dany Pépin

Rebranding the Canadian Soccer Association

One of my first order of business when I started my job at the Canadian Soccer Association (Canada Soccer) was to rebrand the non-profit organization. Besides a logo, the branding was almost non-existent. With that said, this was not a full rebrand because since the Women’s National Team won the bronze medal at the London 2012 Women’s Olympic Football Tournament, the Canada Soccer logo was more recognized than ever. So, I had to develop brand guidelines, a graphic signature and all the applications to go along the existing logo.

The main inspiration behind the graphic signature was the hexagonal netting of a modern soccer goal. It is the target and ultimate objective that every player is trying to reach. As an organization, it represent Canada Soccer’s quest “or goal” to reach the World Cup and for Canada to become a leading soccer nation.

The final product was well received by the organization and with this new corporate brand, the provincial associations seemed to be more inclined than ever to unite and develop the future of soccer in Canada. The short version of the brand guidelines is available here.

 Copyright Canada Soccer 2013, by Dany Pépin

Motion design corporate presentation

In my quest to master motion design, I started a personal project inspired by the title sequence of the miniseries The Pacific and The Borgias. Since I already worked for them in the past, I decided to use the Caisse Populaire Desjardins Rideau d’Ottawa 100th anniversary as the subject of this project. The one minute sequence is a corporate presentation of the origin and milestones on this financial institution’s history. The video is available in 720p on Youtube.

 Copyright Dany Pepin 2012

School projet S6 : Radio-Canada/CBC Re-branding

This project involved a re-branding exercise of a Canadian public company. The development of the new brand extended to the research of the character of the brand, the style presentation (moodboard), the creation of the new logo and applications including a presentation book. The new brand has undergone an evolution rather than a transformation in order to maintain the reputation of this Crown corporation. Below are some images taken from the presentation book. The video moodboard (see article) and the details presentation book (7MB 42 pages) are available in french.

logo

sign

application

ad posters

brochure

website

example

 copyright Dany Pepin 2012

School project S6 – Aids initiative poster

This poster project was targeting another social awareness subject: Aids. The objective was to promote the Federal government initiative to fight against HIV / AIDS in Canada. This initiative provides funding for different prevention and support programs.

The first poster symbolizes all the support given by the population and AIDS programs. A group of red ribbons forming a balloon supports the AIDS victims. The hand-written words “Together we can support AIDS victims” ties with the poster’s visuals.

aids poster

This poster is one of a series of three. Two hands holding in the shape of a heart with a mosaic of symbols in the background representing heterosexual and gay couples. The hand-written word “Together we can fight the prejudice of AIDS” ties again with the support given by the different AIDS programs and the population.

aids poster

aids posteraids poster

This poster was not submitted because it didn’t tie well with the government initiative. Nevertheless, I posted it because I liked the idea.

aids poster

All the posters below were abandoned ideas and work-in-progress.

aids posteraids poster

aids poster

 copyright Dany Pepin 2012

School project S6 – Stop child labor

For this project I had to tackle the difficult subject of child labor. The posters below are self-explanatory. I’m especially proud of the first one.

child labor

child labor

 copyright Dany Pepin 2012

<span>%d</span> bloggers like this: