Earlier this year, an international friendly match United States Women’s national team was organised for June 2nd 2013 at BMO Field in Toronto. This match against the Americans was the first time the two teams would clash since the dramatic semi-final at the Women’s Olympic Football tournament at the London 2012 Olympics.
The inspiration behind the marketing campaign visuals was the War of 1812, which had just celebrated its centennial. The announcement to the media was made at Fort York near Toronto, one of the key locations of the war.
With the War of 1812 in mind, I designed a poster that would literally transform the soccer field into a battlefield filled with smoke with captain Christine Sinclair kicking the ball as if it was a canon ball.
The match CAN v USA was Sold-out with the first hour and set a record crowd at BMO Field.
Copyright Canada Soccer 2013, by Dany Pépin