Here is a concept I made for the Canadian Soccer Association National Championship. Unfortunately the emblem was declined and never used. The difficulty in this project was all the elements that needed to be incorporated i.e. both french and english title, the Canada Soccer logo, the year, the two sponsors and a reference to soccer.
Copyright Canada Soccer 2013, by Dany Pépin
Octave Communications, a Canadian engineering consulting firm that specializes in radio broadcasting and telecommunications, has hired me to create a visual identity for their company earlier this year.
The logo is based on a circle, which represent infinity and integrity. Further more, the center of the letter « O » is the emitting source of the radio waves (orange arcs) roaming through the air in reference to the engineering services offered by the company. The interrupted circular arcs in the shape of the letter « C » (for the word « communications ») along with the letter « O » from Octave can be use without the typography as a secondary and more stripped down logo. The colour orange was chosen for its energy, vitality and movement.
In the upcoming weeks, I will also post the business cards I created for Octave Communications along with the first version of their new website.
Other tentative logos that didn’t make it.
One of my first order of business when I started my job at the Canadian Soccer Association (Canada Soccer) was to rebrand the non-profit organization. Besides a logo, the branding was almost non-existent. With that said, this was not a full rebrand because since the Women’s National Team won the bronze medal at the London 2012 Women’s Olympic Football Tournament, the Canada Soccer logo was more recognized than ever. So, I had to develop brand guidelines, a graphic signature and all the applications to go along the existing logo.
The main inspiration behind the graphic signature was the hexagonal netting of a modern soccer goal. It is the target and ultimate objective that every player is trying to reach. As an organization, it represent Canada Soccer’s quest “or goal” to reach the World Cup and for Canada to become a leading soccer nation.
The final product was well received by the organization and with this new corporate brand, the provincial associations seemed to be more inclined than ever to unite and develop the future of soccer in Canada. The short version of the brand guidelines is available here.
Copyright Canada Soccer 2013, by Dany Pépin
The guys at Collect-Edition, a collectible card store located in La Prairie (South shore of Montreal), hired me to develop their new identity. Collect-Edition focuses primarely on sports cards (mainly hockey) and a good portion of the store is dedicated to collectible card game (CCG) such as Magic: the Gathering, Pokemon, Yu-Gi-Oh, etc.
They needed a identity that would represent their small business and would speak to their client profile. Since the main business of Collect-Edition is sports related, I oriented my design to something similar to a professional sports team logo or emblem. My first draft was focused only on hockey (the essence of their business). They asked that I add a fantasy element within the logo to reach the CCG audience, which explain the red dragon behind the store’s name. The addition of the silhouette of a hockey player on the front card adds to their core business.
Collect-Edition is located at 555, rue Notre-Dame, La Prairie, QC J5R 5E5 – 514-236-9596
Copyright Dany Pepin 2012
This project involved a re-branding exercise of a Canadian public company. The development of the new brand extended to the research of the character of the brand, the style presentation (moodboard), the creation of the new logo and applications including a presentation book. The new brand has undergone an evolution rather than a transformation in order to maintain the reputation of this Crown corporation. Below are some images taken from the presentation book. The video moodboard (see article) and the details presentation book (7MB 42 pages) are available in french.
copyright Dany Pepin 2012
As part of a school project dedicated to a rebranding of Radio-Canada/CBC, we had to create a moodboard expressing the direction we were taking for the future logo and image of this public institution. Since R-C/CBC is mostly known for its television broadcasting, I decided to compile our team research into a video clip. I taught myself the basics of Adobe After Effects CS5 in a day and took a weekend to create this simple, yet effective motion design clip. The original clip was made in HD, but I had to downgrade the quality for a more appropriate upload time. I will post the result of the rebranding, when the school project is complete.
For this branding project we have to develop the visual identity, the packaging and the advertising campaign for a beer. Here is part 5 of the creative process behind this project.
The Brand book
To stay within the concept of the early colonists of New France and this era controlled by religion, the brand book was design to look like a old bible. A hand crafted black leather slip cover with the gold leaf Yâble logo was made to include a 64 pages booklet (5×7 in). Each section of the book was sewed by hand. Everything you need to know about the project is in this book. You can browse through the flash version of the book by clicking HERE (click and drag the top right corner to turn the page).
copyright Dany Pepin 2011