A new identity for Octave Communications

Octave Communications, a Canadian engineering consulting firm that specializes in radio broadcasting and telecommunications, has hired me to create a visual identity for their company earlier this year.

The logo is based on a circle, which represent infinity and integrity. Further more, the center of the letter « O » is the emitting source of the radio waves (orange arcs) roaming through the air in reference to the engineering services offered by the company. The interrupted circular arcs in the shape of the letter « C » (for the word « communications ») along with the letter « O » from Octave can be use without the typography as a secondary and more stripped down logo. The colour orange was chosen for its energy, vitality and movement.

In the upcoming weeks, I will also post the business cards I created for Octave Communications along with the first version of their new website.

Other tentative logos that didn’t make it.

New look for the Canadian Championship

After Amway renewed their title sponsorship of the Canadian Championship, I was tasked in updating its visuals and brand. Again, the logo was not going to change, but I needed to create brand guidelines and update all applications (stationary, PowerPoint theme, etc.) accordingly. Also I needed to create a large backdrop that would be used behind the players and coach in the pressroom for media conferences and interviews. You will observe that I included the hexagonal mesh into the design to tie it with the Canada Soccer branding. Below are few pages from the brand guidelines and pictures of the media backdrop.

Note: The Amway Canadian Championship is the tournament involving the 4 Canadian professional clubs (FC Edmonton, Impact de Montréal, Toronto FC, Vancouver Whitecaps FC) and serves as the Canadian qualification for the CONCACAF Champions League. The 2013 Canadian Champion is the Montréal Impact.

Brand guidelines

Media Backdrop

Marco Schällibaum, Impact Head Coach, after 2^nd leg semi final win in Montréal. Photo by François Mellet

 Copyright Canada Soccer 2013, by Dany Pépin

Rebranding the Canadian Soccer Association

One of my first order of business when I started my job at the Canadian Soccer Association (Canada Soccer) was to rebrand the non-profit organization. Besides a logo, the branding was almost non-existent. With that said, this was not a full rebrand because since the Women’s National Team won the bronze medal at the London 2012 Women’s Olympic Football Tournament, the Canada Soccer logo was more recognized than ever. So, I had to develop brand guidelines, a graphic signature and all the applications to go along the existing logo.

The main inspiration behind the graphic signature was the hexagonal netting of a modern soccer goal. It is the target and ultimate objective that every player is trying to reach. As an organization, it represent Canada Soccer’s quest “or goal” to reach the World Cup and for Canada to become a leading soccer nation.

The final product was well received by the organization and with this new corporate brand, the provincial associations seemed to be more inclined than ever to unite and develop the future of soccer in Canada. The short version of the brand guidelines is available here.

 Copyright Canada Soccer 2013, by Dany Pépin