The 2012 Annual Report was definitely one the most interesting and labour extensive project of the year, because 2012 was highlighted by the 100th anniversary of the association and the memorable bronze medal by the Canadian women’s national team at the Olympic football tournament. With the title “Capturing the Moment” I was tasked to design a centennial annual report that would look like an old photo/scrapbook with a timeline section and the usual text, graphs and statistics you find in annual reports.
To play with the title “Capturing the Moment”, each section is identified by a meaningful out of focus black and white photo with the exception of a small sharp colour portion framed in white. The explanation of that “moment” is written down in script along side the frame.
To give the final product an old feel, I used a matte text paper for the inside and a linen textured cover paper for the cover. The final product and following appreciations was above my expectations.
Copyright Canada Soccer 2013, by Dany Pépin
For their 100th anniversary, the Caisse Populaire Desjardins Rideau asked the graphic design (GD) and public relations (PR) students to help them get ready for this benchmark year by preparing a marketing campaign (PR) and by creating a logo and an annual report layout (GD). The annual report was to include a section about the history of the financial institution along side the usual numbers, budgets and tables. The student who’s design will be chosen will have the opportunity to do the official 2011 annual report and his historic section will be included in the local french newspaper.
Since this is a financial institution, I decided that most of the report would be very simple and straight forward with the exception of the cover and the historic section which would contain more visual elements. The cover is the “pièce de résistance” where a black and white mosaic of the different buildings and locations of this institutions are included along side the founder Alphonse Desjardins and the peace tower of the canadian parliament. The backdrop gives the effect of charcoal particles flowing in the wind toward the future. Small transparent hexagons flow along with the particle going from black and white to color.
The historic section inside the report mimics the cover and include a timeline that goes from 1912 to 2012. Again, a transition from black and white to color includes monochromatic images of the different buildings through out the years.
Below are some pictures of the annual report. The latter can be seen in its entirety through this flash book. Drag the lower-right corner to flip through the pages.