Business cards : Octave Communications

After designing their new identity, my next task was to create business cards for Octave Communications. They needed business cards for an upcoming convention. Since there’s nothing like a special business card to make you stand out, I decided for a better quality card with a thicker paper and a 4 corner round die-cut.

The card was created vertically as a reference to a radio broascast tower. The front of the card feature the Octave logo in white over a rich orange color with radio waves emitting from the logo. The back of the card also makes reference to broadcast waves along side the information.

Octave Business Card

 Copyright  Dany Pépin 2013

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New look for the Canadian Championship

After Amway renewed their title sponsorship of the Canadian Championship, I was tasked in updating its visuals and brand. Again, the logo was not going to change, but I needed to create brand guidelines and update all applications (stationary, PowerPoint theme, etc.) accordingly. Also I needed to create a large backdrop that would be used behind the players and coach in the pressroom for media conferences and interviews. You will observe that I included the hexagonal mesh into the design to tie it with the Canada Soccer branding. Below are few pages from the brand guidelines and pictures of the media backdrop.

Note: The Amway Canadian Championship is the tournament involving the 4 Canadian professional clubs (FC Edmonton, Impact de Montréal, Toronto FC, Vancouver Whitecaps FC) and serves as the Canadian qualification for the CONCACAF Champions League. The 2013 Canadian Champion is the Montréal Impact.

Brand guidelines

Media Backdrop


Marco Schällibaum, Impact Head Coach, after 2nd leg semi final win in Montréal. Photo by François Mellet

 Copyright Canada Soccer 2013, by Dany Pépin

Design for the 2013 AGM

Each year the Canadian Soccer Association’s board of directors and the provincial associations members assemble during an Annual General Meeting (AGM) to discuss different issues surrounding canadian soccer. For this year’s assembly, I simply used the new Canada Soccer brand to design the AGM accreditations, backdrops and some other applications.

 Copyright Canada Soccer 2013, by Dany Pépin

Rebranding the Canadian Soccer Association

One of my first order of business when I started my job at the Canadian Soccer Association (Canada Soccer) was to rebrand the non-profit organization. Besides a logo, the branding was almost non-existent. With that said, this was not a full rebrand because since the Women’s National Team won the bronze medal at the London 2012 Women’s Olympic Football Tournament, the Canada Soccer logo was more recognized than ever. So, I had to develop brand guidelines, a graphic signature and all the applications to go along the existing logo.

The main inspiration behind the graphic signature was the hexagonal netting of a modern soccer goal. It is the target and ultimate objective that every player is trying to reach. As an organization, it represent Canada Soccer’s quest “or goal” to reach the World Cup and for Canada to become a leading soccer nation.

The final product was well received by the organization and with this new corporate brand, the provincial associations seemed to be more inclined than ever to unite and develop the future of soccer in Canada. The short version of the brand guidelines is available here.

 Copyright Canada Soccer 2013, by Dany Pépin

An overdue update

I’ve been so busy in the last 8 months with my new job and a couple of side jobs, that I’m totally behind on my posting. So here is the update.

I now work “officially” a the web editor in the Canadian Soccer Association business development department. My position’s responsabilities include Web Content Management, Writing and Editing, translation and graphic design. Since I started 80% of my work is Graphic Design related. Even if the hour are long, the job is very fulfilling and rewarding especially when you feel your are making a difference in the organization. Working in sports is not all glam and fame as one might think when watching sports on TV. The team(s) is always on the forefront, but now I understand how much work there is behind the curtains, especially for amateur sports in Canada. While working for the Association I also do some graphics work for the National Organizing Committee of the FIFA Women’s World Cup Canada 2015. With this new job I’ve rediscovered “The Beautiful Game” as it is called.

I’ll try to post some of my design work when I get the proper authorization to do so. Some of this work will be official projects or others designs that were not used. I will continue to post freelance jobs when I have the chance.

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