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Paul Demers «Encore une fois»

Here is the final product available in stores and at pauldemers.ca. See my previous blog entry for more details about the design of this album.

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 copyright 2011

The Making of «Encore une Fois»

As mentioned in a previous blog entry, I was chosen to design Paul Demers new music album «Encore une Fois». It was an interesting summer project I was looking forward to, but I didn’t expect the album to be redone from scratch. A monstrous task since I was working full time as a support web designer at La Cité collégiale at the same time. So after the meeting with Paul and his producer Jean-Michel Ouimet, we had an idea of the new direction: Paul’s return. I submitted the idea of having a logotype for Paul’s name which he could use later on for different applications including his album. With his blessing, I started to work on different word marks.

Logotype/wordmark sketches

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Surface test with the word mark chosen by Paul

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logo vintage

Paul really really REALLY liked the wordmark on the vintage wallpaper and he wanted THAT for the cover. I tried several alternate covers to keep the same look as my original cover, but since Paul and Jean-Michel were the artistic directors, I didn’t had any weight in the final decision. Even if you don’t agree all the time, the important thing is that you please the client.

Some of the alternate covers


Website that was never used.

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 copyright 2011

I know what you did last summer (part 2)

One of the things I designed while working for the IT department, was their website portal. It was just awful (white page with blue hyperlinks) and needed a revamp. I created over a dozen maquettes and one of them was chosen by the employees after two rounds of votes. I was surprised to see that the IT employees had chosen a really dark background since the college identity is dominated by a light color palette, but hey… that’s democracy for ya! I have no clue as to when the page will be implemented within the college website. NOTE: All these designs were created with Adobe Illustrator.

 

Discarded (some of my designs left out of the vote)

 

First round (my designs included in the vote)

 

Variations of the chosen design

 

Final choice

 copyright 2011

I know what you did last summer (part 1)

Oh man, what a busy summer! The word “vacations” wasn’t part of my vocabulary during the last months. I worked full time as a support designer for the IT department La Cité collégiale revamping the website, doing updates and some designing. But in addition, I was designing the new album of French-Canadian singer/songwriter Paul Demers during evenings and weekends. I also designed my brother’s bachelor party invitation as you can see in a previous blog entry.

As my 5th semester quickly approaches, here are some of the things I designed during the summer. NOTE : I will be adding a blog entry for the new Paul Demers album when it comes out.

Graphics (organisational chart)

I redesigned an ugly organisational chart created in MS Word into something more visually attractive. It may or may not be use.

Back to school banners

One of those banners may or may not be chosen for the school homepage, but I had a lot of fun experimenting with photoshop.

HDR photography

I did some photography of the campus to refill the college’s image databank and experimented with High Dynamic Range (HDR) toning with some of them. I kept the effect subduded to enhance the image and not make it surreal.

 copyright 2011

School project S4 – Paul Demers Album

French Canadian and Singer/songwriter Paul Demers asked us to design his new music album and promotion products. The theme of his album (at that time) was the endless circle of love : The conquest, the love, the break-up. We had access to early recordings of his new album alongside the lyrics of most of his new songs. Below is the final school project which got me chosen to do his new album. But the NEW album design is completely different from what’s below since Paul changed his concept later on. I will add a blog entry when the real album comes out.












 copyright 2011

Classy Bachelor Party Invitation

My brother is getting married in July and as his Best Man I had to organize the bachelor party. Since it is an italian wedding, lots of family members were invited to a dinner that would start the evening. To make it more official, I created an invitation that reflect the whisky lover my brother is. I designed a simple crest/whisky label and put it in front of a classic pattern. The result is quite good, but the most important thing is that my brother loved it!

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 copyright 2011

School project S4: Student web portal

This project was an actual contract for our school student web portal. We (the 2nd year students) had to design something that wasn’t corporative and felt younger. We each created several maquettes in photoshop and chose the one we wanted as our official prototype (Html/CSS). The latter would be judged for this competition and graded by our teacher. Here are my four maquettes and my official submission (see below).

This is my first concept (called “concrete”), and now that I think about it, the one I should have chosen as my prototype. I think my chances to win would have been greater. This concept was one of the few that was made an example of by the teacher after the disappointing first round of submissions.

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I don’t quite like this concept (called “Graphic Pizza”) because it is too busy. But from what the teacher told me, the clients found it interesting because of the icons which would be good for an iPhone version of the student web portal they were thinking about creating. The teacher did not like that one at all. 🙂

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This is my favorite concept (called “Black board”),… and the teacher’s favorite also. I like this one because it reminds me of my old days in school (late 80’s). Unfortunately, the client though it was too dark/black for the color palette of the school identity. Good point.

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So I changed the “Black board” concept to the “White board” which is closer to what we see nowadays in classrooms. The light color palette works better with the identity of the school and so I decided that this would be my official prototype for the competition. A big surprise would be next. The client announced that the design students (our class) would be choosing three finalists and those three student designs would be then submitted for the school vote (all students). It was an extremely tight finish for the 3 finalists in which I was a part of. Unfortunately I didn’t win this competition, but one of my closest friends did.

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 copyright 2011

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