The guys at Collect-Edition, a collectible card store located in La Prairie (South shore of Montreal), hired me to develop their new identity. Collect-Edition focuses primarely on sports cards (mainly hockey) and a good portion of the store is dedicated to collectible card game (CCG) such as Magic: the Gathering, Pokemon, Yu-Gi-Oh, etc.
They needed a identity that would represent their small business and would speak to their client profile. Since the main business of Collect-Edition is sports related, I oriented my design to something similar to a professional sports team logo or emblem. My first draft was focused only on hockey (the essence of their business). They asked that I add a fantasy element within the logo to reach the CCG audience, which explain the red dragon behind the store’s name. The addition of the silhouette of a hockey player on the front card adds to their core business.
Collect-Edition is located at 555, rue Notre-Dame, La Prairie, QC J5R 5E5 – 514-236-9596
Copyright Dany Pepin 2012
For this project we had to design and code a corporate website for a small to medium enterprise (real or not). We had 20 pages of content to create and each of them needed to be adaptable for smartphones and tablets via media queries CSS stylesheets. The teacher also wanted three flash banners inserted in the website.
I contacted my cousin to know if I could redesign the website of her casting agency for kids and teenagers and she gladly agreed. Now the work began. We had three weeks to create three maquettes, a prototype and the final 20 pages cross-platform website. In my case, I also needed to create a logo because the agency didn’t have one. Surprising since the agency is successful.
Here are the two logos I designed for this project.
Even if this project was focusing on corporate websites, I had to design one that would reflect the casting company I was working for. In this case, a business that is targeting kids, teenagers and parents and shows how fun acting for TV and movies can be at a young age. It needed a younger look. Below are the three maquettes.
The client gave me her preferences and I adapted the second maquette. Most of the hard work was from this point on. The prototype was fairly easy to do but doing different stylesheet for the smartphones and tablets was a bit harder. Hiding flash banners, showing new divs, moving divs and content around without screwing up of the other platform was frustrating at time. Below are the three version of the website. I still have some problem with IE8 and earlier versions which don’t support media queries. I’ll try and fix this problem and other fine details at the end of the semester.
As mentioned in a previous blog entry, I was chosen to design Paul Demers new music album «Encore une Fois». It was an interesting summer project I was looking forward to, but I didn’t expect the album to be redone from scratch. A monstrous task since I was working full time as a support web designer at La Cité collégiale at the same time. So after the meeting with Paul and his producer Jean-Michel Ouimet, we had an idea of the new direction: Paul’s return. I submitted the idea of having a logotype for Paul’s name which he could use later on for different applications including his album. With his blessing, I started to work on different word marks.
Surface test with the word mark chosen by Paul
Paul really really REALLY liked the wordmark on the vintage wallpaper and he wanted THAT for the cover. I tried several alternate covers to keep the same look as my original cover, but since Paul and Jean-Michel were the artistic directors, I didn’t had any weight in the final decision. Even if you don’t agree all the time, the important thing is that you please the client.
Some of the alternate covers
Website that was never used.
One of the things I designed while working for the IT department, was their website portal. It was just awful (white page with blue hyperlinks) and needed a revamp. I created over a dozen maquettes and one of them was chosen by the employees after two rounds of votes. I was surprised to see that the IT employees had chosen a really dark background since the college identity is dominated by a light color palette, but hey… that’s democracy for ya! I have no clue as to when the page will be implemented within the college website. NOTE: All these designs were created with Adobe Illustrator.
Discarded (some of my designs left out of the vote)
First round (my designs included in the vote)
Variations of the chosen design
French Canadian and Singer/songwriter Paul Demers asked us to design his new music album and promotion products. The theme of his album (at that time) was the endless circle of love : The conquest, the love, the break-up. We had access to early recordings of his new album alongside the lyrics of most of his new songs. Below is the final school project which got me chosen to do his new album. But the NEW album design is completely different from what’s below since Paul changed his concept later on. I will add a blog entry when the real album comes out.
My brother is getting married in July and as his Best Man I had to organize the bachelor party. Since it is an italian wedding, lots of family members were invited to a dinner that would start the evening. To make it more official, I created an invitation that reflect the whisky lover my brother is. I designed a simple crest/whisky label and put it in front of a classic pattern. The result is quite good, but the most important thing is that my brother loved it!
For their 100th anniversary, the Caisse Populaire Desjardins Rideau asked the graphic design (GD) and public relations (PR) students to help them get ready for this benchmark year by preparing a marketing campaign (PR) and by creating a logo and an annual report layout (GD). The annual report was to include a section about the history of the financial institution along side the usual numbers, budgets and tables. The student who’s design will be chosen will have the opportunity to do the official 2011 annual report and his historic section will be included in the local french newspaper.
Since this is a financial institution, I decided that most of the report would be very simple and straight forward with the exception of the cover and the historic section which would contain more visual elements. The cover is the “pièce de résistance” where a black and white mosaic of the different buildings and locations of this institutions are included along side the founder Alphonse Desjardins and the peace tower of the canadian parliament. The backdrop gives the effect of charcoal particles flowing in the wind toward the future. Small transparent hexagons flow along with the particle going from black and white to color.
The historic section inside the report mimics the cover and include a timeline that goes from 1912 to 2012. Again, a transition from black and white to color includes monochromatic images of the different buildings through out the years.
Below are some pictures of the annual report. The latter can be seen in its entirety through this flash book. Drag the lower-right corner to flip through the pages.
This project was an actual contract for our school student web portal. We (the 2nd year students) had to design something that wasn’t corporative and felt younger. We each created several maquettes in photoshop and chose the one we wanted as our official prototype (Html/CSS). The latter would be judged for this competition and graded by our teacher. Here are my four maquettes and my official submission (see below).
This is my first concept (called “concrete”), and now that I think about it, the one I should have chosen as my prototype. I think my chances to win would have been greater. This concept was one of the few that was made an example of by the teacher after the disappointing first round of submissions.
I don’t quite like this concept (called “Graphic Pizza”) because it is too busy. But from what the teacher told me, the clients found it interesting because of the icons which would be good for an iPhone version of the student web portal they were thinking about creating. The teacher did not like that one at all. 🙂
This is my favorite concept (called “Black board”),… and the teacher’s favorite also. I like this one because it reminds me of my old days in school (late 80’s). Unfortunately, the client though it was too dark/black for the color palette of the school identity. Good point.
So I changed the “Black board” concept to the “White board” which is closer to what we see nowadays in classrooms. The light color palette works better with the identity of the school and so I decided that this would be my official prototype for the competition. A big surprise would be next. The client announced that the design students (our class) would be choosing three finalists and those three student designs would be then submitted for the school vote (all students). It was an extremely tight finish for the 3 finalists in which I was a part of. Unfortunately I didn’t win this competition, but one of my closest friends did.