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2026 FIFA World Cup United Bid identity

In summer 2017, as part of United Bid of Mexico, USA and Canada for the 2026 FIFA World Cup, I was approached by Canada Soccer’s General Secretary to create a logo that would represent the bid. My work was submitted to the United Bid Committee Board of Directors along side other logos from the United States Soccer Federation and Mexican Football Federation. The identity I created was chosen.

This was one of my last projects as Creative Manager for Canada Soccer before I left the organisation later that year. While I don’t consider this my best design work, it is definitely the most prestigious. Big thanks to Peter Montopoli for his confidence in my work and for the opportunity. The logo will live until a host is chosen by FIFA later this year. Good luck to the United Bid Committee and hopefully we will get that world class event in North America (CONCACAF).

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Show Reel 2017

Sample of my professional work at Canada Soccer from the last 5 years along side Freelance work and personal projects that inspire me.

FIFA Women’s World Cup 2015 : Applications

As you may know, Canada will be hosting the FIFA U-20 Women’s World Cup in 2014 and the FIFA Women’s World Cup in 2015. As the designer for Canada Soccer, I’m involved in some of the design work needed by the Women’s World Cup Canada 2015 National Organising Committee. Here are few of many applications I worked on so far.

 Copyright 2013, FIFA Women’s World Cup Canada 2015 by Dany Pépin

Business cards : Octave Communications

After designing their new identity, my next task was to create business cards for Octave Communications. They needed business cards for an upcoming convention. Since there’s nothing like a special business card to make you stand out, I decided for a better quality card with a thicker paper and a 4 corner round die-cut.

The card was created vertically as a reference to a radio broascast tower. The front of the card feature the Octave logo in white over a rich orange color with radio waves emitting from the logo. The back of the card also makes reference to broadcast waves along side the information.

Octave Business Card

 Copyright  Dany Pépin 2013

New look for the Canadian Championship

After Amway renewed their title sponsorship of the Canadian Championship, I was tasked in updating its visuals and brand. Again, the logo was not going to change, but I needed to create brand guidelines and update all applications (stationary, PowerPoint theme, etc.) accordingly. Also I needed to create a large backdrop that would be used behind the players and coach in the pressroom for media conferences and interviews. You will observe that I included the hexagonal mesh into the design to tie it with the Canada Soccer branding. Below are few pages from the brand guidelines and pictures of the media backdrop.

Note: The Amway Canadian Championship is the tournament involving the 4 Canadian professional clubs (FC Edmonton, Impact de Montréal, Toronto FC, Vancouver Whitecaps FC) and serves as the Canadian qualification for the CONCACAF Champions League. The 2013 Canadian Champion is the Montréal Impact.

Brand guidelines

Media Backdrop


Marco Schällibaum, Impact Head Coach, after 2nd leg semi final win in Montréal. Photo by François Mellet

 Copyright Canada Soccer 2013, by Dany Pépin

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