In summer 2017, as part of United Bid of Mexico, USA and Canada for the 2026 FIFA World Cup, I was approached by Canada Soccer’s General Secretary to create a logo that would represent the bid. My work was submitted to the United Bid Committee Board of Directors along side other logos from the United States Soccer Federation and Mexican Football Federation. The identity I created was chosen.
This was one of my last projects as Creative Manager for Canada Soccer before I left the organisation later that year. While I don’t consider this my best design work, it is definitely the most prestigious. Big thanks to Peter Montopoli for his confidence in my work and for the opportunity. The logo will live until a host is chosen by FIFA later this year. Good luck to the United Bid Committee and hopefully we will get that world class event in North America (CONCACAF).
Sample of my professional work at Canada Soccer from the last 5 years along side Freelance work and personal projects that inspire me.
Here is a concept I made for the Canadian Soccer Association National Championship. Unfortunately the emblem was declined and never used. The difficulty in this project was all the elements that needed to be incorporated i.e. both french and english title, the Canada Soccer logo, the year, the two sponsors and a reference to soccer.
Copyright Canada Soccer 2013, by Dany Pépin
As you may know, Canada will be hosting the FIFA U-20 Women’s World Cup in 2014 and the FIFA Women’s World Cup in 2015. As the designer for Canada Soccer, I’m involved in some of the design work needed by the Women’s World Cup Canada 2015 National Organising Committee. Here are few of many applications I worked on so far.
Copyright 2013, FIFA Women’s World Cup Canada 2015 by Dany Pépin
After designing their new identity, my next task was to create business cards for Octave Communications. They needed business cards for an upcoming convention. Since there’s nothing like a special business card to make you stand out, I decided for a better quality card with a thicker paper and a 4 corner round die-cut.
The card was created vertically as a reference to a radio broascast tower. The front of the card feature the Octave logo in white over a rich orange color with radio waves emitting from the logo. The back of the card also makes reference to broadcast waves along side the information.
Copyright Dany Pépin 2013
Octave Communications, a Canadian engineering consulting firm that specializes in radio broadcasting and telecommunications, has hired me to create a visual identity for their company earlier this year.
The logo is based on a circle, which represent infinity and integrity. Further more, the center of the letter « O » is the emitting source of the radio waves (orange arcs) roaming through the air in reference to the engineering services offered by the company. The interrupted circular arcs in the shape of the letter « C » (for the word « communications ») along with the letter « O » from Octave can be use without the typography as a secondary and more stripped down logo. The colour orange was chosen for its energy, vitality and movement.
In the upcoming weeks, I will also post the business cards I created for Octave Communications along with the first version of their new website.
Other tentative logos that didn’t make it.
After Amway renewed their title sponsorship of the Canadian Championship, I was tasked in updating its visuals and brand. Again, the logo was not going to change, but I needed to create brand guidelines and update all applications (stationary, PowerPoint theme, etc.) accordingly. Also I needed to create a large backdrop that would be used behind the players and coach in the pressroom for media conferences and interviews. You will observe that I included the hexagonal mesh into the design to tie it with the Canada Soccer branding. Below are few pages from the brand guidelines and pictures of the media backdrop.
Note: The Amway Canadian Championship is the tournament involving the 4 Canadian professional clubs (FC Edmonton, Impact de Montréal, Toronto FC, Vancouver Whitecaps FC) and serves as the Canadian qualification for the CONCACAF Champions League. The 2013 Canadian Champion is the Montréal Impact.
Marco Schällibaum, Impact Head Coach, after 2nd leg semi final win in Montréal. Photo by François Mellet
Copyright Canada Soccer 2013, by Dany Pépin