Show Reel 2017
Sample of my professional work at Canada Soccer from the last 5 years along side Freelance work and personal projects that inspire me.
SLOW | UNDER – A slow motion experiment
Last summer I experimented with the high frame rate of the GoPro Hero 3 Black Edition by filming my nephew playing in the pool. I then converted the underwater footage into slow motion video and added some music and a graphic title logo. The double title “SLOW | UNDER” (also meaning “SLO | WUNDER”) is represented by the typography divided on three lines with a turquoise triangle pointing down. Fairly simple and evocative.
Music: “Porcelain” by Moby.
Copyright Dany Pépin 2013
“The Rematch” Poster
Earlier this year, an international friendly match United States Women’s national team was organised for June 2nd 2013 at BMO Field in Toronto. This match against the Americans was the first time the two teams would clash since the dramatic semi-final at the Women’s Olympic Football tournament at the London 2012 Olympics.
The inspiration behind the marketing campaign visuals was the War of 1812, which had just celebrated its centennial. The announcement to the media was made at Fort York near Toronto, one of the key locations of the war.
With the War of 1812 in mind, I designed a poster that would literally transform the soccer field into a battlefield filled with smoke with captain Christine Sinclair kicking the ball as if it was a canon ball.
The match CAN v USA was Sold-out with the first hour and set a record crowd at BMO Field.
Copyright Canada Soccer 2013, by Dany Pépin
Canada Soccer 2012 Annual Report
The 2012 Annual Report was definitely one the most interesting and labour extensive project of the year, because 2012 was highlighted by the 100th anniversary of the association and the memorable bronze medal by the Canadian women’s national team at the Olympic football tournament. With the title “Capturing the Moment” I was tasked to design a centennial annual report that would look like an old photo/scrapbook with a timeline section and the usual text, graphs and statistics you find in annual reports.
To play with the title “Capturing the Moment”, each section is identified by a meaningful out of focus black and white photo with the exception of a small sharp colour portion framed in white. The explanation of that “moment” is written down in script along side the frame.
To give the final product an old feel, I used a matte text paper for the inside and a linen textured cover paper for the cover. The final product and following appreciations was above my expectations.
Copyright Canada Soccer 2013, by Dany Pépin
Concept : National Championships Emblem
Here is a concept I made for the Canadian Soccer Association National Championship. Unfortunately the emblem was declined and never used. The difficulty in this project was all the elements that needed to be incorporated i.e. both french and english title, the Canada Soccer logo, the year, the two sponsors and a reference to soccer.
Copyright Canada Soccer 2013, by Dany Pépin
FIFA Women’s World Cup 2015 : Applications
As you may know, Canada will be hosting the FIFA U-20 Women’s World Cup in 2014 and the FIFA Women’s World Cup in 2015. As the designer for Canada Soccer, I’m involved in some of the design work needed by the Women’s World Cup Canada 2015 National Organising Committee. Here are few of many applications I worked on so far.
Copyright 2013, FIFA Women’s World Cup Canada 2015 by Dany Pépin
Business cards : Octave Communications
After designing their new identity, my next task was to create business cards for Octave Communications. They needed business cards for an upcoming convention. Since there’s nothing like a special business card to make you stand out, I decided for a better quality card with a thicker paper and a 4 corner round die-cut.
The card was created vertically as a reference to a radio broascast tower. The front of the card feature the Octave logo in white over a rich orange color with radio waves emitting from the logo. The back of the card also makes reference to broadcast waves along side the information.
Copyright Dany Pépin 2013
A new identity for Octave Communications
Octave Communications, a Canadian engineering consulting firm that specializes in radio broadcasting and telecommunications, has hired me to create a visual identity for their company earlier this year.
The logo is based on a circle, which represent infinity and integrity. Further more, the center of the letter « O » is the emitting source of the radio waves (orange arcs) roaming through the air in reference to the engineering services offered by the company. The interrupted circular arcs in the shape of the letter « C » (for the word « communications ») along with the letter « O » from Octave can be use without the typography as a secondary and more stripped down logo. The colour orange was chosen for its energy, vitality and movement.
In the upcoming weeks, I will also post the business cards I created for Octave Communications along with the first version of their new website.
Other tentative logos that didn’t make it.
New look for the Canadian Championship
After Amway renewed their title sponsorship of the Canadian Championship, I was tasked in updating its visuals and brand. Again, the logo was not going to change, but I needed to create brand guidelines and update all applications (stationary, PowerPoint theme, etc.) accordingly. Also I needed to create a large backdrop that would be used behind the players and coach in the pressroom for media conferences and interviews. You will observe that I included the hexagonal mesh into the design to tie it with the Canada Soccer branding. Below are few pages from the brand guidelines and pictures of the media backdrop.
Note: The Amway Canadian Championship is the tournament involving the 4 Canadian professional clubs (FC Edmonton, Impact de Montréal, Toronto FC, Vancouver Whitecaps FC) and serves as the Canadian qualification for the CONCACAF Champions League. The 2013 Canadian Champion is the Montréal Impact.
Brand guidelines
Media Backdrop
Marco Schällibaum, Impact Head Coach, after 2nd leg semi final win in Montréal. Photo by François Mellet
Copyright Canada Soccer 2013, by Dany Pépin
Design for the 2013 AGM
Each year the Canadian Soccer Association’s board of directors and the provincial associations members assemble during an Annual General Meeting (AGM) to discuss different issues surrounding canadian soccer. For this year’s assembly, I simply used the new Canada Soccer brand to design the AGM accreditations, backdrops and some other applications.
Copyright Canada Soccer 2013, by Dany Pépin
Dany Pepin - Graphic Designer 