This poster project was targeting another social awareness subject: Aids. The objective was to promote the Federal government initiative to fight against HIV / AIDS in Canada. This initiative provides funding for different prevention and support programs.
The first poster symbolizes all the support given by the population and AIDS programs. A group of red ribbons forming a balloon supports the AIDS victims. The hand-written words “Together we can support AIDS victims” ties with the poster’s visuals.
This poster is one of a series of three. Two hands holding in the shape of a heart with a mosaic of symbols in the background representing heterosexual and gay couples. The hand-written word “Together we can fight the prejudice of AIDS” ties again with the support given by the different AIDS programs and the population.
This poster was not submitted because it didn’t tie well with the government initiative. Nevertheless, I posted it because I liked the idea.
All the posters below were abandoned ideas and work-in-progress.
copyright Dany Pepin 2012
For this project we has to create a poster expressing the horrors resulting of sandblasting jeans. What’s wrong with sandblasting jeans? Look it up on google. Here is the translation of the text featured on my poster.
The damned of denim. Thousands of workers are condemned by the sandblasting of jeans. Exposure to silica dust cause irreversible lung disease called silicosis. It is contracted by workers who inhale it. This desease continues to grow even if the exposure has ceased. Many companies refuse to abandon the practice of sandblasting, including: … (logo of companies).
As you can see, my approach was the horror movie poster. It is a photo-montage of around 15 images and bit of digital painting from my part.
copyright Dany Pepin 2012
Each year for this project, graduating students need to create a poster, a directional sign and an invitation for the graphic design student exhibition. This year the tag line of the expo was “Warning: Creative Zone“, so we had to design our applications around this idea and include the 2012 color: Tangerine Tango. Lots of cool designs were created and three finalists were chosen. My design, which finished 3rd, represent a vibrating mass of creativity hovering inside a closed perimeter. I made the orange mass as alienish as possible. You can almost see it moving and transforming itself. The student exhibition will take place April 17th from 5PM to 8PM at La Nouvelle Scène in Ottawa (333 King-Edward ave.).
copyright Dany Pepin 2012
For this branding project we have to develop the visual identity, the packaging and the advertising campaign for a beer. Here is part 2 of the creative process behind this project.
Because this beer is inspired by tradition, folklore and the heartland of Quebec, I had to go back in time and develop a visual that would reflect this period. I wanted a label that looked old and worn. A label that seemed to have been made a long time ago. The shape of a shield made out of worn paper with gothic letters made the effect I was looking for. Since the bottle was dark brown, a beige label created a excellent contrast.
Front, back and top labels
copyright Dany Pepin 2011
For this branding project we have to develop the visual identity, the packaging and the advertising campaign for a beer. Here is part 1 of the creative process behind this project.
After several hours of brainstorming an idea came to me. The concept of a craft beer from Quebec was created around the word Yâble (french-canadian slang for “devil”). The devil (Satan, Lucifer, Beelzebub), is a symbol rooted in folklore and in the history of Quebec due to the religious authority which our ancestors lived by. The Devil is also the subject of many legends and is often associated with temptation. In the case of this beer, the temptation to drink and the pleasure associated to it.
Instead of a logo, the Yâble will use a word mark (logotype). The letters of the word mark have been reworked to make it more representative of the devil (pointy horns and forked tail). The Y is the most important letter because it will be reused individually later on as the branding strengthen. The overall look also reminds us of the early colonists of Quebec. Scarlet red letters were chosen because it is the traditional colour associated with the devil and because the colour also represent strength and interdiction, two concepts conveyed in this branding.
copyright Dany Pepin 2011
For this project we had to design 3 large format posters of variable sizes for a fictional event. Being somewhat of a geek, I chose an event I would like to see: Ottawa Comic-Con. It is a convention for fans of all kind (comics, sci-fi, horror, movies, TV, video games, etc).
Ottawa is a city with a rich architectural history, so going back in time graphically was an interesting idea. The overall look of the three types of posters is the “Art Nouveau” movement and the Vintage 40s with a touch of “propaganda” style. There’s a little “futurism” on the horizontal banner and triptych. These artistic styles feature many diagonal lines, perspective, movement and color desaturation. The chosen typography is the most representative elements of the time period illustrated in this poster. Although a vintage style is used, the mixture of minimalism and retro is very trendy nowadays. So this is a good marriage between the old and the new.
The parliament building has been used to identify the city of Ottawa. It is the architectural element most identifiable to Ottawa and is easily recognizable for Canadians and potential visitors of the convention. The new convention center is also represented more or less subtly on the three posters. The superhero representation is generic. It could be any superheros from Captain America to Batman
The title highly visible and the Peace Tower serves as a guideline to the bilingual information at the bottom right. The Superheros is transparent, otherwise we would have conflicted with the tower. It would also look as if it was ultraman or godzilla wanting to destroy the parliament while standing in the Ottawa river. The radiation effect brings attention to the parliament building and the fact that something is happening in Ottawa. The ground triangular texture is reminiscent of the new convention center.
The bus sign
Here, the big splash of color catches your attention and the direction of the superhero points to the title and the parliament. The irradiation is still a focus point on the parliament signifying the event in the capital. The motion effect of the flying superhero is reminiscent of the futurism style (repetitions) and the convention center is represented with its oval shape and triangular texture.
The triptych was a good challenge especially if when you want to keep continuity between the posters but also for each part to convey its message. The title banner placed on the left draws attention and the eye follow the flying superhero (with the splash of yellow) and then goes to the convention center and the information. Then the eye goes back up to the silhouette who is looking at the parliament building closing the loop. It is a story from right to left. The hero first sees a threat, then it activates his powers and flies away.
As mentioned in a previous blog entry, I was chosen to design Paul Demers new music album «Encore une Fois». It was an interesting summer project I was looking forward to, but I didn’t expect the album to be redone from scratch. A monstrous task since I was working full time as a support web designer at La Cité collégiale at the same time. So after the meeting with Paul and his producer Jean-Michel Ouimet, we had an idea of the new direction: Paul’s return. I submitted the idea of having a logotype for Paul’s name which he could use later on for different applications including his album. With his blessing, I started to work on different word marks.
Surface test with the word mark chosen by Paul
Paul really really REALLY liked the wordmark on the vintage wallpaper and he wanted THAT for the cover. I tried several alternate covers to keep the same look as my original cover, but since Paul and Jean-Michel were the artistic directors, I didn’t had any weight in the final decision. Even if you don’t agree all the time, the important thing is that you please the client.
Some of the alternate covers
Website that was never used.
For this project we had to pick one of 4 classic tales (Little Red Riding Hood, Puss in Boots, Hansel & Gretel, the Three Little Pigs) and create a modern interpretation of the story. Since we didn’t have to stick to the original age group the story was written for, I decided to tell the tale of “Red Riding Hood” for an adult audience in the form of graphic novel. You’ll notice my inspiration from Frank Miller’s “Sin City” graphic novel where everything is in black and white with a touch of color. This color contrast created by the light and shadow offers a dramatic and mysterious setting, perfect for a tale with sexuality and explicit violence. My sketches were very explicit so since this was a school project, I had to tone down the illustrations by changing the viewing angles.
The story isn’t complete since we had a limited number of page to illustrate. But you’ll get the idea even if the text is in french.