2026 FIFA World Cup United Bid identity

In summer 2017, as part of United Bid of Mexico, USA and Canada for the 2026 FIFA World Cup, I was approached by Canada Soccer’s General Secretary to create a logo that would represent the bid. My work was submitted to the United Bid Committee Board of Directors along side other logos from the United States Soccer Federation and Mexican Football Federation. The identity I created was chosen.

This was one of my last projects as Creative Manager for Canada Soccer before I left the organisation later that year. While I don’t consider this my best design work, it is definitely the most prestigious. Big thanks to Peter Montopoli for his confidence in my work and for the opportunity. The logo will live until a host is chosen by FIFA later this year. Good luck to the United Bid Committee and hopefully we will get that world class event in North America (CONCACAF).

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