Collectible cards store identity
The guys at Collect-Edition, a collectible card store located in La Prairie (South shore of Montreal), hired me to develop their new identity. Collect-Edition focuses primarely on sports cards (mainly hockey) and a good portion of the store is dedicated to collectible card game (CCG) such as Magic: the Gathering, Pokemon, Yu-Gi-Oh, etc.
They needed a identity that would represent their small business and would speak to their client profile. Since the main business of Collect-Edition is sports related, I oriented my design to something similar to a professional sports team logo or emblem. My first draft was focused only on hockey (the essence of their business). They asked that I add a fantasy element within the logo to reach the CCG audience, which explain the red dragon behind the store’s name. The addition of the silhouette of a hockey player on the front card adds to their core business.
Collect-Edition is located at 555, rue Notre-Dame, La Prairie, QC J5R 5E5 – 514-236-9596
Copyright Dany Pepin 2012
Dany Pepin - Graphic Designer 
Wow Dany… Excellent travail. Pierre va être satisfait…