School projet S6 : Radio-Canada/CBC Re-branding

This project involved a re-branding exercise of a Canadian public company. The development of the new brand extended to the research of the character of the brand, the style presentation (moodboard), the creation of the new logo and applications including a presentation book. The new brand has undergone an evolution rather than a transformation in order to maintain the reputation of this Crown corporation. Below are some images taken from the presentation book. The video moodboard (see article) and the details presentation book (7MB 42 pages) are available in french.

logo

sign

application

ad posters

brochure

website

example

 copyright Dany Pepin 2012

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One response to “School projet S6 : Radio-Canada/CBC Re-branding”

  1. dericbytes says :

    Impressive work

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