School project S5 – Beer branding part 5 : The brand book

For this branding project we have to develop the visual identity, the packaging and the advertising campaign for a beer. Here is part 5 of the creative process behind this project.

The Brand book

To stay within the concept of the early colonists of New France and this era controlled by religion, the brand book was design to look like a old bible. A hand crafted black leather slip cover with the gold leaf Yâble logo was made to include a 64 pages booklet (5×7 in). Each section of the book was sewed by hand. Everything you need to know about the project is in this book. You can browse through the flash version of the book by clicking HERE (click and drag the top right corner to turn the page).

yable5

yable5

 copyright Dany Pepin 2011

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