School project S5 – Beer branding part 3 : The packaging

For this branding project we have to develop the visual identity, the packaging and the advertising campaign for a beer. Here is part 3 of the creative process behind this project.

The packaging

Time to be crafty. To convey the time period of the 1600-1700, I decided to use a wooden box as the packaging for the beer. Using this material recalls the days when alcohol was transported in wooden crates. Not only the packaging is made ​​of traditional materials, but I used a manual printing technique to apply the logos on the box. So I had to carve out the word mark in reverse on a linoleum plate. A wood stain was applied to the inside and outside of the box and complementary coasters. This stain darkens the package and also gives emphasis on the wood grain giving the wood more character. A handmade packaging adds to the authenticity and tradition that the product is trying to convey.

yable

yable

yable

yable

yable

yable

yable

yable

yable

yable

 copyright Dany Pepin 2011

Tags: , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: