School project S5 – Beer branding part 2 : The labels

For this branding project we have to develop the visual identity, the packaging and the advertising campaign for a beer. Here is part 2 of the creative process behind this project.

The labels

Because this beer is inspired by tradition, folklore and the heartland of Quebec, I had to go back in time and develop a visual that would reflect this period. I wanted a label that looked old and worn. A label that seemed to have been made a long time ago. The shape of a shield made out of worn paper with gothic letters made the effect I was looking for. Since the bottle was dark brown, a beige label created a excellent contrast.


Front, back and top labels


Photoshop mockup


 copyright Dany Pepin 2011

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