School project S4 – Annual Report
For their 100th anniversary, the Caisse Populaire Desjardins Rideau asked the graphic design (GD) and public relations (PR) students to help them get ready for this benchmark year by preparing a marketing campaign (PR) and by creating a logo and an annual report layout (GD). The annual report was to include a section about the history of the financial institution along side the usual numbers, budgets and tables. The student who’s design will be chosen will have the opportunity to do the official 2011 annual report and his historic section will be included in the local french newspaper.
Since this is a financial institution, I decided that most of the report would be very simple and straight forward with the exception of the cover and the historic section which would contain more visual elements. The cover is the “pièce de résistance” where a black and white mosaic of the different buildings and locations of this institutions are included along side the founder Alphonse Desjardins and the peace tower of the canadian parliament. The backdrop gives the effect of charcoal particles flowing in the wind toward the future. Small transparent hexagons flow along with the particle going from black and white to color.
The historic section inside the report mimics the cover and include a timeline that goes from 1912 to 2012. Again, a transition from black and white to color includes monochromatic images of the different buildings through out the years.
Below are some pictures of the annual report. The latter can be seen in its entirety through this flash book. Drag the lower-right corner to flip through the pages.