School project S3 – NAC Dance brochure
For this project we had to rethink the design of the existing dance brochure of the 2010-2011 season at the National Art Center in Ottawa.
The concept behind my dance brochure is an artistic metaphor between dance and painting. The dancers are the brushes that paint the canvas that is the stage. This metaphor is shown by the visuals of the booklet where dancers are integrated into the trace left by a brush stroke. Each brush stroke has been chosen to fully integrate the dancer and his movement. In addition, a separation line is also shown as a stroke on almost every page.
To contrast the artistic concept, a sans serif typeface was used (sometime vertically) to make the brochure a little more modern and corporate.
The cover attracts the eye by its tremendous movement, the word Dance in bright yellow and the 2010 numbers printed in metallic silver ink. The white space provides a balanced cover.