School project S2 – Impressionism inspired ad

For this Art History project we had to create a magazine ad for a product and use a modern art movement as a springboard for the concept. I chose impressionism. There are many connections with that movement in my ad:

1- The title “The image revolution” is referring to the new LED TV and the fact that impressionism was also a revolution in painting after the arrival of photography.

2- One of the technique used in impressionism is painting the canvas with successive small strokes of primary colors and letting the eyes mix the dots light reflexion as color. This is similar to the pixels of a television, and especially the old cathodic tube TVs.

3- The photo used for this composition is actually a modern snapshot of “Jardin de Giverny” in France where Claude Monet, the father of impressionism, painted most of his work. I used photoshop to recreate the painting effect.

There is no particular reason why I chose LG as a product beside the usual look and use of white space in their ads. It is a very simple but effective ad. I’ve put a small grey line to outline the ad where the cutlines were.


 copyright 2010

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