Collectible cards store identity
The guys at Collect-Edition, a collectible card store located in La Prairie (South shore of Montreal), hired me to develop their new identity. Collect-Edition focuses primarely on sports cards (mainly hockey) and a good portion of the store is dedicated to collectible card game (CCG) such as Magic: the Gathering, Pokemon, Yu-Gi-Oh, etc.
They needed a identity that would represent their small business and would speak to their client profile. Since the main business of Collect-Edition is sports related, I oriented my design to something similar to a professional sports team logo or emblem. My first draft was focused only on hockey (the essence of their business). They asked that I add a fantasy element within the logo to reach the CCG audience, which explain the red dragon behind the store’s name. The addition of the silhouette of a hockey player on the front card adds to their core business.
Collect-Edition is located at 555, rue Notre-Dame, La Prairie, QC J5R 5E5 – 514-236-9596
Copyright Dany Pepin 2012
Motion design corporate presentation
In my quest to master motion design, I started a personal project inspired by the title sequence of the miniseries The Pacific and The Borgias. Since I already worked for them in the past, I decided to use the Caisse Populaire Desjardins Rideau d’Ottawa 100th anniversary as the subject of this project. The one minute sequence is a corporate presentation of the origin and milestones on this financial institution’s history. The video is available in 720p on Youtube.
Copyright Dany Pepin 2012
A Time-lapse Experiment
There are many beautiful and inspiring Time-lapse videos on the web. Because of my interest in every visual art form, I decided to try and make one myself as an experiment. Since I don’t own a DSLR camera, the shots don’t look as professional as I liked. The intervals (30s) in between the shots was a bit too long and made the final video fast and a bit choppy. Nonetheless, the combination of the animated photography with the music by Chris Blackwell offers quite a view of by bedroom window.
Copyright Dany Pepin 2012
School projet S6 : Radio-Canada/CBC Re-branding
This project involved a re-branding exercise of a Canadian public company. The development of the new brand extended to the research of the character of the brand, the style presentation (moodboard), the creation of the new logo and applications including a presentation book. The new brand has undergone an evolution rather than a transformation in order to maintain the reputation of this Crown corporation. Below are some images taken from the presentation book. The video moodboard (see article) and the details presentation book (7MB 42 pages) are available in french.
copyright Dany Pepin 2012
School project S6 – Aids initiative poster
This poster project was targeting another social awareness subject: Aids. The objective was to promote the Federal government initiative to fight against HIV / AIDS in Canada. This initiative provides funding for different prevention and support programs.
The first poster symbolizes all the support given by the population and AIDS programs. A group of red ribbons forming a balloon supports the AIDS victims. The hand-written words “Together we can support AIDS victims” ties with the poster’s visuals.
This poster is one of a series of three. Two hands holding in the shape of a heart with a mosaic of symbols in the background representing heterosexual and gay couples. The hand-written word “Together we can fight the prejudice of AIDS” ties again with the support given by the different AIDS programs and the population.
This poster was not submitted because it didn’t tie well with the government initiative. Nevertheless, I posted it because I liked the idea.
All the posters below were abandoned ideas and work-in-progress.
copyright Dany Pepin 2012
School project S6 – Stop child labor
For this project I had to tackle the difficult subject of child labor. The posters below are self-explanatory. I’m especially proud of the first one.
copyright Dany Pepin 2012
School project S6 – Sandblasting kills
For this project we has to create a poster expressing the horrors resulting of sandblasting jeans. What’s wrong with sandblasting jeans? Look it up on google. Here is the translation of the text featured on my poster.
The damned of denim. Thousands of workers are condemned by the sandblasting of jeans. Exposure to silica dust cause irreversible lung disease called silicosis. It is contracted by workers who inhale it. This desease continues to grow even if the exposure has ceased. Many companies refuse to abandon the practice of sandblasting, including: … (logo of companies).
As you can see, my approach was the horror movie poster. It is a photo-montage of around 15 images and bit of digital painting from my part.
copyright Dany Pepin 2012
